Social Media Marketing isn't just a fad

Another day, another emarketer graph. The question is: What does this graph tell us?

1. Social media success is many-sided and complicated (nothing new there)
2. People want to hear the nitty-gritty tactics and not waste time with other things
3. Most importantly: Social Media is being accepted as an important part of the marketing mix and not just a fad

Posted via web from Eric's posterous blog