twitter announces @anywhere to give third-party access.

twitter to launch @anywhere, a tool that will allow third parties to tap into its functionality and content.

twitter plans to roll out a set of API frameworks enabling third-party sites to allow their users to log-in using their twitter accounts, pull information and content from twitter and add functionality that lets people tweet or share from other sites directly onto twitter. The functionality, that will be similar to Facebook Connect, isn’t yet ready for a full launch but participating sites will include a slew of big players including: Amazon, AdAge, Bing, Digg, Ebay, The New York Times, Yahoo, and YouTube.

Biz Stone, twitter co-founder, said, “Soon sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com.” Twitter was expected to unveil plans around its advertising model, but instead announced the @Anywhere tool at the South By South West festival in the U.S. yesterday. Last week it launched location-based functionality, which allows users to show the town or city they are tweeting from.

twitter is finally starting to unveil something that resembles a plan - something that has been missing for too long. Just look at all the improvements and changes Facebook has made in order to stay ahead of the pack.

Posted via web from connected marketer