interesting infographic on how mobile is shaping the way social media is consumed.
some highlights: 25% or more than 100 million of all facebook users access it from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer. also, 35-54 year olds are the most active mobile social users.
another cool graph. great job by digitalbuzzblog.com stuffing as much facebook data including facebook facts, a facebook timeline, and facebook statistics into one infographic or visualization.
some of the facebook numbers are really mindblowing.
A study showing the top 100 search terms children used in 2009 was just released.
To no surprise the term "Youtube" is the most searched in all age groups, with "Facebook" and "Google" being the other in the top three.
The fourth most searched term is where the head-scratching beings: For teens and tweens the term is"sex" (which really isn't a HUGE surprise). However, kids seven and under apparently prefer to skip this stage and search straight for "porn."
Big FYI here: That's more than searches for the Cartoon Network, and Hannah Montana.
What's the big takeaway from all this? If you believe children are our future (which I'm sure the vast majority does): Our future is doomed.
Research done by Nielsen confirmed a trend that we’ve seen in recent years: more and more seniors are becoming active on the web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55% to 17.5 million. In addition, they spend more time on the web, totaling an average of 58 hours a month in front of the browser - just look at the data above.
Facebook, what would the world be like without you? Good question. Now at least we know what Facebook would be like with Han Solo on it.
To steal a line from Battlestar Galactica: All of this has happened before and all of it will happen again:
A group, in this case college age kids, discover an online sanctuary just to find out that everyone they have ever been in contact with including their parents are on it. First it was MySpace and everyone moved to Facebook, a safe haven for college age kids that required a .edu email address to join. This meant no parents, no relatives, no spam, no junk.
Then Mark Zuckerberg, the founder of Facebook decides that he needs to monetize Facebook and rake in the ca$h. He opens it up to everyone and there was only a tiny initial wave of users that committed Facebook-icide including myself (I only came back 2 years later because as a marketer I couldn't miss out on this phenomenon). Then around this time last year, so November 2008, I started hearing stories that people's parents, grandparents, aunts and uncles were now on Facebook and seeking them out - as if it wasn't already awkward enough dodging Aunt Beth at the annual Thanksgiving dinner, but now people had to do it online? That's where where many people are drawing the line.
Now Adweek throws out an article today about how Facebook is "getting" uncool for 18-24s (a.k.a. the college crowd) - to the surprise of many, but not people that have been following the pulse of this development.
Back to Battlestar Galactica: All of this has happened before and all of it will happen again.
So, now the (1 Billion Dollar) question is: What is next great thing that the kids are going to migrate to?
Twitter? I see twitter more as a compliment to Facebook and not a direct competitor. Sure there are people that only use twitter or Facebook, but they are such different beasts that they don't directly compete.
Leapfish? I doubt that they can fill the shoes of Facebook as Leapfish is an aggregator, but not a source like Facebook or Twitter.
The only thing that is for sure is that "All of this has happened before and all of it will happen again."
