Research done by Nielsen confirmed a trend that we’ve seen in recent years: more and more seniors are becoming active on the web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55% to 17.5 million. In addition, they spend more time on the web, totaling an average of 58 hours a month in front of the browser - just look at the data above.
Showing posts with label demographics. Show all posts
Showing posts with label demographics. Show all posts
What Do Seniors Do Online? Visit Facebook and YouTube, of Course
Young People Tweeting More and More - eMarketer
via emarketer.com
Status update services catch on with Gen Y
More evidence of Twitter uptake among young people comes from the Pew Internet & American Life Project. According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject.
This meant young adults were more likely to tweet than users ages 30 to 49, who had previously been considered the core group for Twitter.
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