Turn a Radish into a Power-Up Mushroom in Seconds [Food Hacks]


By Rosa Golijan, 8:30 AM on Sun Sep 6 2009, 48,013 views (Edit, to draft, Slurp)

Why not amuse and charm your party guests by garnishing a few dishes with these easy-to-make Mario-style Power-Up Mushrooms made of radishes? You might not get any extra lives, but there's some serious geek cred in this food hack.

This project is fairly simple. What you'll do is:

  • Make a shallow cut around the circumference of the radish
  • Make four cuts from the stem end to the line made by the first cut to create a square base
  • Trim the base until it is cylindrical
  • Make some very shallow, circular slices into the "head" portion of the mushroom to create the white spots
  • Grab some dark food coloring and add eyes to your creation (Or use seaweed as the original creator does!)

Confused? Check out Anna the Red's Bento Factory, a wonderful meal-themed blog for more detailed pictures and instructions, but before you go, tell us: Do you have any geeky or video game themed food hacks? Or perhaps some clever creations to amuse and entertain visitors? Share your tricks and include pictures if you can. Thanks, Jesus!

How to Make a Radish Mushroom [Anna the Red's Bento Factory via GameOvr via BuzzFeed]

You've gotta appreciate the little things in life.

Posted via web from Eric's posterous blog

Tampa Bay Lightning marketing campaign to hit the streets of Tampa


Yellow Cab in Tampa will be sporting these new Lightning ads. Innovative? sort of. New? sort of. New and innovative to Tampa? Most definitely!

Posted via web from Eric's posterous blog

Apple: Microsoft, we will crush you! (At least in MP3 player sales)


Posted via web from Eric's posterous blog

Glad to see Steve Jobs back on the stage for an Apple event


Posted via web from Eric's posterous blog

Best Boba Fett costume to date. period.


Posted via web from Eric's posterous blog

First Pics of Apple's New iPod Touch 3G, Nano 5G?


Has Cygnett let the cat out of the bag by publishing info on its new cases ahead of today's Apple event? Matching previous rumors, here the Touch looks to have a built-in camera, while the nano has an elongated screen.

No spec information is listed, but certainly looks believable. We'll find out at 10am. [Cygnett via Crave Asia]

I usually don't partake in this hype, but hey it's a slow morning!

Posted via web from Eric's posterous

The Hierarchy Of Digital Distractions


What a great graph. Did I mention that I love graphs?

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Tomorrow's Apple Event Rumor Roundup (via @tuaw)


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'It's Only Rock and Roll' Rumor Roundup

Tuesday September 08, 2009 12:16 PM EST; Category: iPhone, iPod
Written by Eric Slivka

With Apple's "It's Only Rock and Roll" media event scheduled for tomorrow, months of rumors and speculation are coming together to generate a picture of what may be in store for the event.

New iPods with Camera

A report from mid-May was the first to suggest that the iPod touch and iPod nano would see the addition of digital cameras. Additional confirmation and mockup images of the next-generation iPod nano appeared shortly thereafter, and the new iPod nano is also rumored to carry a wider-aspect (1.5:1) screen ratio.

Over the past several months, a number of third-party case manufacturers have been advertising cases for the next-generation iPod touch and iPod nano designed to accommodate digital cameras on both models, as well as the new iPod nano screen size. Believable images claiming to be a prototype of the new iPod touch were also revealed last month:


Additional word appeared late last month that Apple has contracted for 3.2-megapixel cameras for not only the iPod touch and iPod nano, but also the iPod classic. Finally, iPod resellers have also reported dwindling stocks of existing iPod models and discontinuation of product codes for those models.

Last minute reports from multiple sources claim, however, that Apple has run into production problems with the cameras on the new models. While the issue may delay shipment of the new iPods, an introduction remains very likely for tomorrow's event.

iTunes Store - "Cocktail" and Pre-Cut Ringtones?

Apple has been rumored to be developing "digital album" packages of interactive content, code-named "Cocktail", that the music industry hopes will help spur sales of full albums via iTunes. Major record labels are also rumored to be developing their own competing format.

Another report last week also claimed that Apple has secured the necessary rights to distribute pre-cut ringtones via the iTunes Store as an alternative to the custom-designed ringtones currently available for many tracks in the store.

iTunes 9

A report from early last month suggested that iTunes 9, likely to be introduced at tomorrow's event, will offer support for Blu-ray media, as well the ability to organize iPhone and iPod touch applications within iTunes. Claims of social media integration also surfaced, along with several groups of questionable screenshots.

Other Rumors

- Beatles: While numerous observers have pointed to several Beatles-related product introductions tomorrow as something possibly more than a coincidence, AllThingsD reports that there will be no Beatles-iTunes announcements tomorrow.

- Tablet: Apple's much-rumored tablet computer has been the subject of significant attention in recent months, with Apple CEO Steve Jobs reportedly focusing nearly all of his attention on the project since his return from a medical leave of absence in late June. Despite some suggestion that the tablet could see an introduction as early as this month, the vast majority of reports claim that it will not be introduced until a later date, likely early in 2010.

- Apple TV: A recent slip in shipping times for the low-end Apple TV has led to speculation that an update to the device could be in store, but sources have indicated that no such announcement will be made at tomorrow's event.

Event Coverage

MacRumors will provide links to live coverage for the event and also provide Twitter updates @macrumors. For ongoing MacRumors news alerts, follow @macrumorsRSS.

Mac Buyer's Guide: iPod
Rating (46 Positives; 16 Negatives)
[ 97 comments ]

Can't wait to see what Steve Jobs pulls out of his hat this time!

Posted via web from Eric's posterous

Ads integrated into content are the most effective for branding


This is for all the research and number geeks like me out there.

According to a new study conducted byDynamic Logic and published by media post, "ads integrated into the content of the page are the most effective in driving online ad awareness and purchase intent". So, according to this new study, banners and skyscrapers are actually LESS effective in advertising terms than rectangular ads that sit in the copy!

Ken Mallon, Dynamic Logic's SVP of Custom Solutions, puts it best when he says: "...creative quality is the most important factor driving the success of online advertising... (but) bigger doesn't always mean better..."

In addition, the research revealed that advertising campaigns utilizing Rich Media with Video created the strongest brand impact (across most branding goals, including aided brand awareness, online ad awareness, brand favorability, and purchase intent) compared to campaigns using Simple Flash and Rich Media without Video formats. Very insightful, is that the worst performer was Simple Flash, the format used most often by agencies and advertisers.

And in conclusion here hare some great takeaways from the study:

  • Try delivering a Rich Media with Video ad as the first ad exposure to addressable online audience.
  • On a tight budget, select less expensive formats and consider frequency capping to extend reach.
  • Factor media fees and rich media fees in together and optimize most effective formats
  • For message association goals, consider adding the message to every frame of the ad for best results.
  • For every branding goal studied, a different rich media format was better than Simple Flash at getting results.

Source: Media Post Research Brief (September 1, 2009)


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