Steve Jobs interview about the Apple iPad (Video)


Interview with Steve Jobs starts at 1:55

Here are my two favorite highlights from the quick Q&A between Steve Jobs and Walt Mossberg:
Why would I pay more for a book from Apple? > "That won't be the case."
Battery Life of 10 hours for reading? > "You're not gonna read for ten hours."

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Hitler responds to the Apple iPad


The Downfall meme that will never die... Personally, I can't get enough of these parodies - I'm not sure if it's because Downfall is one of my all-time favorite movies, or because Bruno Ganz does such a spectacular job at playing Hitler, or the scene truly fits as a rant in virtually all situations.

While everyone is loving the iPad, one person who doesn’t like it is Hitler. In the YouTube parody above, which takes that now all-too-common scene from the movie Downfall and replaces the subtitles with a rant against the iPad. It’s the meme that will never die (there are at least 50 Hitler parodies using the same scene with different subtitles).

So what exactly does Hitler have against the iPad?

> “The iPad won’t support multitasking”
> “They didn’t give it a camera, fine. But it’s on AT&T! How am I supposed to use their crappy network?”
“eBooks? If I wanted eBooks, I’d buy a Kindle.”
> “It could have single-handedly destroyed netbooks. But what do we get instead? An oversized iPod Touch!”
> “It can’t even make phone calls!”
> “I wanted to watch videos of lolcats while laying on the couch. But no, they won’t even give it flash support.”

I have the same issues with the iPad, but it’s funnier when Hitler says it

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iPad... enough said


20 things I already know about Apple's iTablet / iSlate


Found this very true list while browing for news on Apple's big announcement tomorrow.

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Give Bing a Chance? Over my dead body


This comic reflects the thoughts of many Apple Evangelists and Fanboys. However, people need to realize that the world has changed and that Google is now just as "evil" as Microsoft once was. Just don't expect andy MacOS Zune support any time soon :)

A famous leader once said "You can always form an alliance with the enemy of tomorrow against the enemy of today."

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adidas Star Wars collection finally available


Check out the awesome email that found it's way into my inbox this morning... I definitely don't have a bad feeling about this :) Check out the first items of this amazing collection at the adidas store.

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No more mac.com?


MobileMe logo

Please update your bookmarks to www.me.com

As of January 21st, 2010, www.mac.com will no longer redirect to www.me.com. Please be sure to update your bookmarks. This change will not affect any of your MobileMe services or published web pages.

I wanted to check my email online this morning and I was welcomed to mac.com by this message. As much as like "MobileMe" I do not like the idea of "me.com" or having a "@me.com" email address versus a "@mac.com" email address. Being a longtime Apple user and fan I enjoy having an email address that helps me identify with the brand.

Is Apple working on putting something else up on mac.com? Is this part of a major rebranding effort?

As Apple does not give out the "@mac.com" address anymore I can only hope that do not pal on getting rid of the "@mac.com" addresses in the future.

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Blogs can help brands get started with social media


I've often thought about how Blogs fill in nicely as the bridge between a stale corporate website and social networking websites(Thanks for the info-graphic 10e20). Moreover, it helps a brand jump-start their online presence in the world of social media.

The simple creation of a blog in order to bridge the space between a site and a full-blown social media presence is often overlooked. I am often asked by overwhelmed clients what they should create first in this fast-moving online world where the groundswell is in full effect. My answer 9 out of 10 times is: A Blog.

A good blog is very powerful in the online world. Instead of simply adding social networking badges on a homepage saying “Follow us on Twitter” or “Find us on Facebook" a blog can help a brand successfully create social awareness for itself rather than just pointing website visitors to where the official social media account are.

According to 10e20, online social media users "are constantly looking for new and fresh content." I couldn't agree more - that is why my number one advice to clients is that 'content is king.' This mantra applies to all aspects of Interactive Marketing. Using SEO as an example: Having great content creates strong links to your site which in turn will increase your rankings in the Search Engines. A blog can create this great content for your brand. You may not always be able to change the contents of a corporate site, but you can almost always make new posts to a blog. A blog helps you reach users that are constantly on the search for fresh content. With ongoing, strong and effective content creation related to the brands business and sharing by the brand of the blog content into the social presence a brand can create a tremendously effective link between its social networking presences and its main company website.

Of course, there is always the question about how to create content for a blog. The answer will vary and depend very much on the brands industry and comfort level with the online world. However, most of the time it can start out by simply turning a newsletter into "bite-size" pieces on a blog. Getting on a fairly regular schedule and figuring out who will contribute are also very important considerations.

The most important thing is to remember that a brand can easily live and thrive in the world of the Groundswell & Social Media: It can all start with the creation of a blog.

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adidas Originals - Star Wars Collection Launch Trailer


The Adidas Original Star Wars Collection is finally here. Announced by this amazing video that makes my heart flutter as a Star Wars and Adidas fan.

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Coca-Cola "Happiness Machine"


First "Viral" Ad of 2010?

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